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Beauty claims and regulation briefing
A plain-English guide to the UK and EU rules on cosmetic products and the claims brands can make about them.
- Format
- PDF, approx. 35 pages
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. We don't sell or endorse the products it covers, and nothing in it is medical, skincare, nutrition or training advice.
What's included
- How cosmetic products are regulated in the UK and EU
- The Responsible Person and the product safety report
- Common criteria for cosmetic claims, with worked examples
- Advertising Standards Authority rulings on beauty advertising
- Influencer marketing and ad disclosure rules
About this pack
Most problems with beauty marketing start with a claim that can't be backed up. This briefing explains how cosmetic products are regulated in the UK and EU, what the common criteria for cosmetic claims require, and how the Advertising Standards Authority has ruled on beauty advertising and influencer posts.
This briefing is general information, not legal advice.
Scope and sources
UK and EU legislation, regulator guidance and published advertising rulings. Not legal advice.
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