Beauty and skincare
New editionUK skincare trends report 2026
What UK consumers are buying, searching for and talking about in skincare, and which trends are gaining or losing ground.
From £249
Independent research on beauty and fitness trends
Trend reports, evidence reviews and market intelligence for brands, investors and the people who advise them. Every claim is referenced, every edition is dated, and no brand pays to be included.
Emerging
- Skin microbiome care (Beauty)
- Wearable glucose tracking (Fitness)
Rising
- Skin longevity (Beauty)
- Hybrid fitness racing (Fitness)
- Sauna and cold plunge studios (Fitness)
Mainstream
- Barrier-repair skincare (Beauty)
- Reformer Pilates (Fitness)
Fading
- ‘Clean beauty’ claims (Beauty)
What we publish, and what we don't
Richmont is an independent research publisher. Our reports help you understand what's changing in beauty and fitness, what the evidence says, and how the market is moving.
What we publish
- Trend reports showing where each trend stands, and the signals behind it
- Evidence reviews referenced to peer-reviewed research
- Market sizing, pricing benchmarks and brand landscapes
- A dated edition with a change log and full references
We never
- Sell, stock or endorse any beauty, fitness or nutrition product
- Accept payment from brands to feature or rank them
- Give personal medical, skincare, nutrition or training advice
- Present a trend as proven when the evidence isn't there
Featured packs
Each pack is a PDF report with full references. Trend and market reports come with a data appendix you can work with yourself.
Fitness and wellness
New editionUK fitness market report 2026
The UK fitness market mapped: gyms, boutique studios, home and connected fitness, and how people are choosing to train.
From £299
Fitness and wellness
Training trends: evidence review
Popular training trends tested against the research, from zone 2 and hybrid training to reformer Pilates, mobility work and recovery methods.
From £129
What's inside a pack
Every pack follows the same structure, so you always know where to find the method, the evidence and its limits. This is the contents page from our skincare trends report.
Contents
UK skincare trends report 2026
- 1Summary of findingsThe ten things to know, each linked to its evidence3
- 2Method and sourcesWhat we looked at, how, and what we left out7
- 3The trend mapEvery trend we track, from emerging to fading12
- 4Ingredients and claimsWhat's rising, what's stalling, and why22
- 5ConsumersWho is buying what, by age and life stage34
- 6ChannelsHigh street, online, direct-to-consumer and social commerce45
- 7Brands and new entrantsWho is gaining ground, and how54
- 8RegulationUK and EU changes to watch63
- 9LimitationsWhere the data is thin and how to read it69
- 10References and change logFull citations and what changed since the last edition72
Page numbers refer to the current edition.
How it works
- Step 1
Choose a pack
Read the scope and contents of each pack. If you're not sure which one answers your question, ask us first.
- Step 2
Order and pay
Add packs to your basket, confirm you understand what you're buying, and pay by bank transfer.
- Step 3
Download your pack
Your download links arrive by email as soon as payment reaches us. Corrections to your edition are sent to you free of charge.
Who uses our packs
Our readers need an accurate, sourced view of what's changing, not marketing.
- Brands and founders
- Product development, positioning and when to launch.
- Investors
- Due diligence on a category, a market or a set of competitors.
- Retailers and buyers
- Which trends to stock, and which to let pass.
- Agencies and marketers
- Trend insight for campaigns and pitches, with the evidence behind it.
- Gym and studio operators
- Pricing, formats and what members want next.
- Journalists
- Background on fast-moving trends, with the evidence and its limits stated.
How we research
Every factual claim in a Richmont pack is referenced to its source. We separate what research has found from what is being marketed, grade the strength of the evidence, and say plainly when a trend is ahead of the science. Market figures come with their method and date, so you can judge them yourself.
Sources we use
- Peer-reviewed research in dermatology, cosmetic science, sports science and nutrition
- Published consumer surveys, and search and social trend data
- Company filings, published market research and public pricing
- Regulators, including the Office for Product Safety and Standards, the Advertising Standards Authority and the Food Standards Agency
- Trade bodies and industry publications
Standards we hold to
- No brand pays to be included, ranked or mentioned
- Sponsored posts and influencer claims are never treated as evidence
- Each edition is dated and carries a change log
- Errors are corrected and every buyer of that edition is notified
Questions
Do you sell beauty or fitness products?
No. We publish research only. We don't sell, stock or endorse any product, and we don't earn commission from brands or retailers.
Is this medical, skincare or training advice?
No. Our packs are general information for business and research use. For advice about your own skin, health, diet or training, speak to a GP, dermatologist, registered dietitian or qualified fitness professional.
Who writes the packs?
Packs are researched and written by Richmont's analysts and reviewed before release. Each pack names its authors, reviewers and review date.
How do I pay?
By bank transfer. When you place your order you'll see our bank details, and we email them to you too. Your downloads are released as soon as your payment arrives.
How do I receive my pack?
As soon as your payment is confirmed, your downloads appear on your order page and we email you the links. Links stay active for 30 days.
Can I get a refund?
Because packs are digital and supplied as soon as you've paid, the 14-day cancellation right ends once your download is made available, and you agree to this when you order. If a pack is faulty or not as described, you're entitled to a repair, replacement or refund. See our cancellations and refunds page for details.
Can I share a pack with my team?
Choose a team or company licence when you buy. A single-user licence covers one named person. For larger organisations, contact us.
Do brands pay to be featured?
No. We don't accept payment, free products or commission from any brand, retailer or gym operator. Where a pack names brands, it explains how they were selected.
Get in touch
Questions about a pack, team licences, custom research or corrections. We reply within two working days.
Or email hello@richmont-consultants.co.uk