Fitness and wellness
Training trends: evidence review
Popular training trends tested against the research, from zone 2 and hybrid training to reformer Pilates, mobility work and recovery methods.
From £129
New edition
UK fitness market report 2026
The UK fitness market mapped: gyms, boutique studios, home and connected fitness, and how people are choosing to train.
- Format
- PDF, approx. 75 pages, plus data appendix (XLSX)
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. We don't sell or endorse the products it covers, and nothing in it is medical, skincare, nutrition or training advice.
What's included
- Market structure and operator landscape
- Membership and class pricing benchmarks
- Boutique, class-based and hybrid training trends
- Home, connected and wearable fitness
- Who is training, how and why: consumer research summarised
- Data appendix (XLSX)
About this pack
A complete view of how the UK pays to keep fit. The report sets out the market's structure, from budget gyms to boutique studios and connected home equipment, benchmarks membership pricing, and tracks the formats and habits that are growing.
Figures come with their method and date, and the data appendix is supplied as a spreadsheet.
Scope and sources
UK market, with comparison to other European markets where useful. Company disclosures, published research and public pricing.
More fitness and wellness
Fitness and wellness
Sports nutrition trends report
The fastest-moving categories in sports nutrition, from protein and creatine to functional drinks, and the rules on what brands can claim.
From £249