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Sports nutrition trends report
The fastest-moving categories in sports nutrition, from protein and creatine to functional drinks, and the rules on what brands can claim.
- Format
- PDF, approx. 55 pages
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. We don't sell or endorse the products it covers, and nothing in it is medical, skincare, nutrition or training advice.
What's included
- Category overview and growth drivers
- Product and format trends
- Consumer segments beyond the gym
- UK rules on nutrition and health claims
- Brand and channel landscape
About this pack
Sports nutrition has moved well beyond the gym. This report looks at the categories and formats that are growing, the new customers driving that growth, and the channels they buy through.
It also explains the UK rules on nutrition and health claims, which decide what brands in this space can and can't say.
Scope and sources
UK market. Published market data, company disclosures, retail pricing and regulator publications.
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