Beauty and skincare
New editionUK skincare trends report 2026
What UK consumers are buying, searching for and talking about in skincare, and which trends are gaining or losing ground.
From £249
Out now: the UK skincare trends report, 2026 edition. See the report
What the published research shows for the most-marketed skincare actives, from retinoids and vitamin C to niacinamide, ceramides and exfoliating acids.
This is a digital research report. We don't sell or endorse the products it covers, and nothing in it is medical, skincare, nutrition or training advice.
Every year a handful of ingredients carry most of the marketing in skincare. This review sets out what has actually been studied for each, how good those studies are, and where popular claims go further than the evidence.
It's written for product developers, marketers and regulatory teams who need to know which claims they can stand behind.
Peer-reviewed dermatology and cosmetic science literature, ingredient safety opinions and regulatory guidance.
Beauty and skincare
New editionWhat UK consumers are buying, searching for and talking about in skincare, and which trends are gaining or losing ground.
From £249
Beauty and skincare
A plain-English guide to the UK and EU rules on cosmetic products and the claims brands can make about them.
From £179